It All Began Based on Performace
It's In The Make
We use Supima cotton, the finest, grown right here in the USA. Soft hand, lustrous colors, sustainable.
Our Pearl Washed TechnologyTM, quick dry, fresh and odor free, lightweight and breathable, UPF 50 sun protection.
Fit and Function, comfort stretch plus built in collar stays to always look sharp. Ultimate fit for everyday. Wrinkle free… Right out of the dryer, ready to wear.
It All Continues with Purpose
Because it matters to us. Because we recognize what it takes to make it … the Brand Voice is about speaking of our next generation of elevated performance apparel but also about shouting of our Purpose to recognize, to celebrate, to connect and to create Culture around generations and the Support of personal performance through passion, persistence, strength of character … to Stand for Something Strong.